VWO and AB Tasty Merge to Form $100 Million Digital Experience Leader

A New Chapter for Digital Optimization

VWO and AB Tasty, two leaders in the digital optimization space, have officially entered into a merger agreement to create a unified global platform. Announced on January 20, 2026, this combination is supported by a significant capital injection from Everstone Capital. The goal is to build an industry-shaping entity that offers AI-led experimentation, real-time adaptive personalization, and deep behavioral analytics for over 4,000 global customers. The merged company will operate at a massive scale, surpassing $100 million in annual recurring revenue. With a workforce of roughly 800 employees and 11 offices worldwide, the business will focus heavily on its core markets in the United States and Europe. This geographic reach allows the new platform to provide local execution while maintaining a broad global perspective on digital trends.

Leadership for the Next Era

Sparsh Gupta, the co-founder and CEO of VWO, will step into the role of Chief Executive Officer for the combined organization. He is joined by AB Tasty co-founders Alix de Sagazan and Rémi Aubert, who will serve as Chief Revenue Officer and Chief Customer and Strategy Officer. Ankit Jain from VWO will round out the executive team as the Chief Product and Technology Officer, ensuring a seamless integration of the two technology stacks.

Full-Stack AI Capabilities

The partnership aims to deliver a full-stack solution that satisfies both marketing and product engineering teams. By combining VWO's strength in client-side testing and behavioral insights with AB Tasty's expertise in server-side experimentation and feature management, the platform offers a comprehensive alternative to monolithic marketing clouds. The integration will prioritize AI-native capabilities, helping brands deploy automated insights and predictive experiment outcomes at scale.

Everstone Capital, which previously acquired a majority stake in VWO, remains the largest institutional shareholder in this new venture. The firm intends to support the company through an advisory board of industry experts to guide future growth and potential acquisitions. This investment follows the Everstone playbook of consolidating fragmented sectors to create market leaders through strategic capital and domain expertise.

Both companies will provide further details on product integration once the transaction meets customary closing conditions. The move effectively reduces market fragmentation, raising the competitive bar for other players in the conversion rate optimization category. The unified entity expects to forge deeper customer partnerships through in-market expertise and significant tech investments.