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e& enterprise and Emergence Partner to Deploy Autonomous Agentic AI Across MENAT Region

e& enterprise joins forces with US AI firm Emergence to bring sovereign, autonomous agentic AI solutions to the Middle East.

e& enterprise joins forces with US AI firm Emergence to bring sovereign, autonomous agentic AI solutions to the Middle East.

e& enterprise joins forces with US AI firm Emergence to bring sovereign, autonomous agentic AI solutions to the Middle East.

NewDecoded

Published Jan 24, 2026

Jan 24, 2026

3 min read

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e& enterprise, the digital transformation arm of global technology group e&, has signed a strategic partnership with US-based agentic frontier company Emergence. This collaboration aims to accelerate the deployment of next-generation autonomous AI solutions across the Middle East, North Africa, and Türkiye. Organizations in these regions will soon have access to advanced AI agents designed to enable operational efficiencies and higher productivity.

A major highlight of the deal is the focus on data sovereignty and flexible deployment. Enterprise clients can choose between cloud-agnostic installations or fully on-premises, air-gapped environments. This is particularly crucial for regulated industries like finance and healthcare that must keep proprietary data and models within their own borders.

Unlike traditional generative AI that simply answers questions, agentic AI can reason and act. e& enterprise will utilize the Emergence platform to automate multi-step processes across systems, spanning use cases from pharmaceutical research to financial reporting. These systems solve the "last-mile problem" by integrating directly with business-specific processes that generic AI tools often miss.

Amit Gupta, VP and Head of Data at e& enterprise, noted that this partnership marks a pivotal moment for regional AI evolution. He emphasized that enterprises are moving quickly to operationalize AI and need solutions that deliver real impact beyond simple experimentation. Emergence CEO Satya Nitta added that agentic automation allows companies to finally understand and utilize fragmented data far more quickly.

The move comes as the GCC artificial intelligence market is projected to reach 12.3 billion dollars by 2025. Recent data shows that 19 percent of organizations in the region have already moved from pilots to full-scale implementation of agentic AI. This partnership positions e& enterprise as a high-value integrator in a market hungry for secure, scalable automation.


Decoded Take

Decoded Take

Decoded Take

This partnership signifies a major transition in the Middle Eastern tech landscape from experimental chatbots to operational autonomous systems. By offering air-gapped and on-premise capabilities, e& enterprise is directly challenging public cloud giants who often struggle with strict local data regulations. For the industry, this means the era of generic AI pilots is ending, replaced by specialized, sovereign systems that can execute complex tasks with minimal human oversight. This move effectively addresses the security concerns of high-value sectors like government and finance, positioning the MENAT region as a leader in sovereign AI implementation.

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