Investcorp Leads $20 Million Round in Unifyr to Scale AI Partner Platforms

Unifyr announced a $20 million strategic growth investment on January 15, 2026, led by Investcorp Technology Partners Fund V. The capital injection is designed to accelerate the company’s international expansion and advance its proprietary AI-driven partner ecosystem platform. Based in Cary, Oxford, and Munich, Unifyr focuses on helping enterprises manage complex partner networks across sales and revenue operations. The company intends to use the funding to prioritize product innovation, particularly within its AI-powered analytics and automation suite. This technology enables enterprises to gain real-time insights into partner performance and predict revenue impacts with high accuracy. The goal is to optimize partner-led growth at scale by turning raw data into actionable revenue strategies through the Unifyr+ platform.

A major focus of the upcoming roadmap is the development of agentic AI. These autonomous agents are built to manage partner engagement, accelerate deals, and mitigate pipeline risks automatically. This shift moves the platform beyond traditional partner relationship management toward a more proactive, predictive ecosystem model that reduces manual overhead for channel chiefs.

The investment follows a significant corporate rebranding from Zift Solutions to Unifyr in late 2025. This change reflects a strategic pivot from merely managing partners to unifying data and experiences across entire sales and marketing operations. The firm also appointed Michael Kugler as CEO in December 2025 to lead this next phase of global growth.

Kugler previously served as CEO of Contentserv, another Investcorp portfolio company, where he led the business through a successful growth phase. His appointment signals a high-conviction bet by the investor to replicate that success in the partner ecosystem market. This strategic alignment between the investment team and leadership is expected to drive rapid operational scaling. Georg Knoflach, Managing Director at Investcorp, noted that Unifyr addresses a critical need as partner-led revenue models become vital for B2B organizations. Investcorp originally acquired a majority stake in the company in 2023 and continues to support its journey toward global category leadership. The firm currently manages approximately $60 billion in assets across multiple global offices.

https://www.unifyr.com/