Tubi Becomes First Major Streamer to Launch Native Content Discovery App Within ChatGPT

Tubi announced the launch of its native application within ChatGPT on April 7, 2026. This move makes the Fox Corporation-owned platform the first major streaming service to offer an integrated discovery experience inside the popular AI chatbot. Users can now search for specific titles or moods using natural language commands, simplifying the process of finding what to watch. The feature is accessible via the ChatGPT app store at https://chatgpt.com/apps. By typing @Tubi, viewers can request recommendations for highly specific scenarios, such as "a movie that feels like a fever dream but isn't horror." The app then provides interactive results that launch the chosen content directly on the Tubi website or mobile application.

Mike Bidgoli, Chief Product and Technology Officer at Tubi, stated that streaming should feel effortless as AI agents become a common way to navigate the internet. He noted that the discovery system is trained on over 1 billion monthly viewing hours from more than 100 million active users. The goal is to connect viewers to the right titles faster by interpreting reasoning and intent through conversational interfaces.

This integration represents a strategic pivot for the company, which continues to expand its digital footprint. By building within the OpenAI ecosystem, Tubi meets potential viewers where they are already making entertainment decisions. The service currently offers a library of 300,000 movies and television episodes, making it one of the largest free collections available in the market today.