SaleCycle Expands Global Reach with BEYABLE Acquisition and AI-Driven Personalization

SaleCycle has officially expanded its global digital reach by acquiring BEYABLE, a French SaaS specialist known for its onsite personalization technology. This move marks the first acquisition for the UK-based firm since its founding in 2010. By merging these two technologies, the company aims to offer a complete conversion platform that manages customer behavior both on and off the website. The primary goal of this acquisition is to bridge the gap between identifying who a visitor is and understanding what they want in real time. Historically, SaleCycle focused on re-engaging users after they left a site through email and SMS. Now, the integration of BEYABLE allows brands to influence the customer journey while the visitor is still active on the page.

AI and Real Time Intent Scoring

Central to this new partnership is an AI-driven intent scoring system that monitors visitor movements such as mouse clicks and scroll depth. This technology analyzes behavioral patterns to predict whether a shopper is hesitant or ready to buy. The platform then adapts the website content instantly to match that specific intent without requiring complex code changes from the brand. Most website traffic remains anonymous, which traditionally makes personalized marketing difficult. SaleCycle uses identity resolution to link these visitors to known profiles, while BEYABLE reads their current session behavior. Together, they eliminate guesswork by ensuring that personalization is backed by actual identity data.

"Identity without personalisation is wasted. Personalisation without identity is guesswork. Together, we bring these two worlds into one experience."

Leading global brands like Breitling and LATAM Airlines have already seen significant results from these combined strategies. Breitling reported identifying 45 percent of its anonymous traffic, which led to a 40 percent open rate on recovery campaigns. These metrics demonstrate the power of catching intent early and following up with precision across channels like WhatsApp and SMS.