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Apr 22, 2026
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Proho Raises $1 Million to Scale AI-Powered Guaranteed Home Resale Platform
NewDecoded
3 min read
Image by Proho
Proho, a Noida-based real estate technology firm, successfully closed a $1 million pre-seed funding round to expand its AI-powered property resale platform. The investment, led by Bharath Vivek Chandhok and other strategic backers, aims to solve the chronic delays and pricing uncertainty found in India's $60 billion residential resale market. By providing a guaranteed sell model, the company helps homeowners liquidate assets faster than traditional methods.
The platform utilizes sophisticated AI-driven valuation models to determine the optimal price for individual property units. These algorithms process historical transaction data, real-time market signals, and buyer engagement metrics to understand micro-market dynamics. This pricing intelligence allows sellers to enter the market with realistic expectations, reducing the friction typically caused by overpriced listings.
Beyond pricing, Proho manages the end-to-end transaction through a structured distribution system. The team oversees property refurbishments to meet market standards and matches listings with a verified pool of qualified buyers. This vertical integration ensures that once a home is prepared and positioned, the platform drives the transaction to a swift completion.
Founders Saurav Suman, Alaukik Kumar, and Shalin Gandhi bring extensive experience from successful ventures like Pocket52 and Gameskraft. Suman, an IIT Bombay alumnus, established Proho after experiencing the inefficiencies of the residential resale sector as an investor. The startup's leadership combines product innovation with deep technology expertise to modernize the real estate cycle. The newly raised capital will be used to enhance their valuation technology and scale operations to additional micro-markets beyond Noida. CEO Saurav Suman noted that uncertainty remains the largest barrier in property resale transactions, and the company's objective is to bring clarity to a market where sales often take several months. With this funding, the startup is positioned to expand its footprint and further refine its valuation technology for a broader national market.
The emergence of Proho signals a shift in the Indian real estate landscape toward the iBuyer model, where data-driven certainty replaces traditional speculative listing. While the Indian resale market is vast, it has long suffered from a lack of transparency and standardized pricing, often leaving capital locked in illiquid assets for extended periods. By integrating AI-led valuation with physical refurbishment, Proho is not just facilitating discovery but actively de-risking the liquidation process for middle-market homeowners. This move could force traditional brokerages to adopt more rigorous data standards as buyers and sellers increasingly prioritize speed and verified information over local hearsay.
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