Nitro Commerce Raises $5M Series A to Revolutionize AI-Driven Marketing for India’s Digital Brands

Nitro Commerce has successfully closed a $5 million Series A funding round led by Cornerstone Ventures. The capital injection also saw participation from Razorpay Ventures, India Accelerator, and Finvolve. This fresh investment will be used to expand the company's identity network and enhance its agentic AI capabilities as it seeks to redefine the marketing stack for Indian digital-first brands. The company has demonstrated remarkable momentum, achieving a tenfold revenue increase over the past year to reach $5 million in annual recurring revenue. Founder Umair Mohammed, who previously built and sold Wigzo to Shiprocket, plans to double this figure within the next six months. Nitro Commerce currently serves more than 2,500 prominent brands including Pepperfry, Blue Tokai, and Rare Rabbit.

At the heart of the platform is the Nitro Pulse AI sales engine, which functions as a real-time copilot for retail teams. This technology automates customer interactions and recovers abandoned carts by initiating intelligent conversations via messaging platforms. By utilizing agentic AI, the system acts as a persistent sales representative that converts browsing intent into completed transactions without heavy manual intervention.

Another key component is NitroX, an identity resolution network designed to identify anonymous website visitors in a privacy-compliant manner. This tool helps brands break their heavy reliance on the Google and Meta duopoly by creating a proprietary data layer. This allows businesses to reach potential customers directly rather than paying rising premiums to established social media giants for basic targeting.

The startup also operates an alternative ad network that places brand messages on high-intent apps like Zomato, Paytm, and Truecaller. This strategy targets users when they are already in a transactional mindset, which often leads to better conversion rates than social media scrolling. This modular approach allows brands to maintain unified analytics across multiple channels while scaling their operations effectively.