NBF and Finesse Global Partner to Finance AI-Driven Digital Transformation in UAE

National Bank of Fujairah (NBF) has signed a Memorandum of Understanding with Finesse Global to accelerate AI-centric digital transformation throughout the UAE. This strategic alliance introduces specialized system integrator financing, allowing Finesse to offer flexible payment terms to its clients. By bridging the gap between high technology costs and business budgets, the partnership empowers enterprises to adopt intelligent solutions without heavy upfront capital.

Flexible Financing for Digital Growth

The core innovation lies in the shifting of digital transformation expenses from a capital expenditure model to an operational one. NBF provides the financial framework that allows Finesse to offer installments or deferred payments to end-users. This mechanism is specifically designed to help SMEs and larger institutions scale their technological capabilities responsibly and efficiently.

Strategic Leadership and Vision

Sunil Paul, Managing Director and Co-Founder of Finesse Global, noted that the collaboration strengthens the technology ecosystem by delivering dedicated financing. He emphasized that this enables the company to tap into NBF's banking expertise to expand value-added services across multiple sectors. Rehan Ali, Head of Business Banking at NBF, added that the bank is committed to empowering innovators to accelerate their digital journeys.

Expanding Tech Capabilities

The collaboration focuses on high-impact areas such as AI chatbots, predictive analytics, robotic process automation, and cybersecurity. Businesses can now leverage Finesse’s expertise in cloud transformation and zero-trust architecture through NBF’s sector-focused banking solutions. This unified approach ensures that companies can reimagine their operations and customer experiences with minimal friction.

Supporting National Objectives

This initiative directly supports the "We the UAE 2031" vision and the National Strategy for Artificial Intelligence. By making advanced tech more accessible, the partnership helps the UAE progress toward its goal of becoming a global testbed for future technology. More information on these services can be found at nbf.ae or finessedirect.com.