Mirage Secures $75 Million to Scale Agentic Video Editing Through Proprietary AI Research

Mirage, the artificial intelligence company previously known as Captions, has secured $75 million in growth financing from General Catalyst's Customer Value Fund. This latest milestone brings the firm's total funding to more than $175 million as it transitions from a single-product app into a comprehensive AI research laboratory. The platform currently supports over 20 million global users who have collectively produced more than 250 million videos.

CEO Gaurav Misra explains that the investment will accelerate the company's expansion into agentic video editing. This technology allows users to go from raw footage or simple text prompts to a fully polished video without manual intervention. By building proprietary generative models, Mirage aims to provide the taste and skill of a professional editor to creators and marketing teams at companies like HubSpot and CoreWeave.

The company is focusing its research on assembly intelligence and culturally inclusive features like accent-preserving audio models. These tools are designed to optimize pacing and framing for modern social media feeds while ensuring global voices remain authentic. This technical vertical integration helps Mirage differentiate itself from competitors that rely on third-party API wrappers.

With this new capital, Mirage plans to expand aggressively into international markets, particularly across Asia. The recent shift to a freemium business model in 2025 is intended to lower the barrier for individual creators and small businesses. By prioritizing distribution and capital efficiency, the company looks to establish a permanent presence in the rapidly evolving digital content landscape.