Meta Acquires Limitless AI, Signals Major Push Into Wearable Intelligence

Meta announced on December 5, 2025 that it has acquired Limitless, a five-year-old startup that developed the Pendant, an AI-powered wearable device designed to record conversations and generate summaries. CEO Dan Siroker revealed the deal via a corporate blog post, stating that "Meta recently announced a new vision to bring personal superintelligence to everyone and a key part of that vision is building incredible AI-enabled wearables." Financial terms of the acquisition were not disclosed.

The Pendant, which retailed at $99, continuously listened to conversations and used AI to transcribe meetings, calls, and personal interactions into searchable summaries. Limitless also offered desktop and web recording applications, along with the Rewind app for screen and audio capture. Following the acquisition, these products are being discontinued, with the Pendant no longer available for purchase and Rewind's capture features disabled as of December 19, 2025.

Existing Pendant customers will continue receiving support for at least one year and gain free access to the previously paid Unlimited Plan. However, service has been discontinued in seven regions including Brazil, China, the European Union, Israel, South Korea, Turkey, and the United Kingdom as of December 5. Users in these regions have until December 19 to download their data before permanent deletion.

The AI wearables market has been slowly growing this year, with several pendant-style devices available including Friend, Plaud, and Bee (which Amazon acquired in July). These devices compete with more established players like Meta's Ray-Ban smart glasses, which have been a surprise hit since adding AI features. At the company's Connect event in September 2025, Meta unveiled the Ray-Ban Display with an integrated screen and neural wristband.

The acquisition signals Meta's intent to consolidate expertise in wearable AI as competition intensifies. Earlier products like the Humane AI Pin ($700) and Rabbit R1 ($200) attempted to create standalone AI devices but faced criticism for limited functionality. Limitless's focus on conversation capture and real-time transcription provides Meta with specialized technology that could enhance its broader wearable strategy.

Strategic Acquisition Announced

Meta announced on December 5, 2025, that it has acquired Limitless, the AI wearable company formerly known as Rewind. The acquisition aligns with Meta's broader vision to bring "personal superintelligence" to everyone through AI-enabled wearables, particularly following the success of Meta's Ray-Ban smart glasses released in September. Financial terms of the deal were not disclosed.

Limitless founder and CEO Dan Siroker explained the rationale in a company announcement. "When we started Limitless five years ago, the world was very different," he said. "But today is different. We're building a future that now seems inevitable."

Service Changes and Regional Restrictions

The acquisition brings immediate changes for existing users. Pendant hardware sales ceased on December 5, with existing customers receiving free unlimited access for at least one year. However, the Rewind desktop app will sunset all screen and audio capture features by December 19, 2025.

Service availability has also been sharply curtailed. As of December 5, Limitless withdrew from Brazil, China, the European Union, Israel, South Korea, Turkey, and the United Kingdom. Users in these regions have until December 19 to export their data before permanent deletion.

The Wearable AI Landscape

Limitless enters a crowded field of AI wearable devices attempting to capture context and memory. Competitors include Friend (pendant-style), Plaud (card or pill-shaped device), and Bee (wristband format, acquired by Amazon in July). Meanwhile, earlier devices like the Humane AI Pin ($699) and Rabbit R1 ($199) attempted to replace smartphones but faced mixed reception.

Meta's approach differs by integrating AI into familiar form factors. The Ray-Ban Meta smart glasses have become a rare commercial success in the space, blending style with lightweight AI features through Meta's assistant. The company unveiled the Ray-Ban Display model in September 2025, which includes an in-lens display and EMG wristband for gesture control at $799.