Majid Al Futtaim and Dubai SME Launch Ma’an to Accelerate UAE Tech Startups

Driving the Future of UAE Innovation

Majid Al Futtaim and Dubai SME have officially launched Ma’an, a collaborative platform designed to propel homegrown UAE startups and tech-driven enterprises into the regional spotlight. The initiative provides local entrepreneurs with a direct link to one of the most powerful consumer networks in the Middle East, ranging from Mall of the Emirates to VOX Cinemas. By opening its full ecosystem, the partnership aims to accelerate the growth of brands that define the future of the nation's retail and leisure sectors. For tech-focused startups, the Ma’an initiative offers more than just physical shelf space. Selected participants will gain unprecedented access to the SHARE loyalty program, which connects over 10 million members across the region. This digital integration allows emerging tech brands to leverage vast consumer data and insights, significantly reducing the high customer acquisition costs that often hinder early-stage growth. The program also includes promotion via mall digital screens and social media platforms.

Strategic Economic Alignment

The launch follows the approval of Dubai’s AED 1 billion economic incentive package, which was designed to support businesses during global economic shifts. Ma’an aligns with the Dubai Economic Agenda (D33) goal of empowering 400 high-potential local companies. Ahmad Al Room Almheiri, Acting CEO of Dubai SME, stated that this collaboration creates practical growth opportunities by connecting emerging businesses with established consumer platforms to accelerate commercial impact. Ahmed Galal Ismail, CEO of Majid Al Futtaim Holding, emphasized that small businesses are the cornerstone of the UAE’s economic fabric. He noted that Ma’an reflects a corporate commitment to creating pathways for homegrown brands to scale and thrive through public-private cooperation. The initiative represents a unified effort to foster entrepreneurship and strengthen economic diversity across the emirate.

Application and Eligibility

Registrations are currently open for UAE-based businesses that have been operational for at least 12 months. Startups with a compelling brand story and a valid trade license are encouraged to apply for the inaugural cohort. Interested entrepreneurs can find more details and sign up through the official Ma’an registration portal.