Lookiero Outfittery Group Secures €17 Million to Scale AI-Driven Fashion Retail Across Europe

Lookiero Outfittery Group, the powerhouse formed from the merger of Spain's Lookiero and Germany's Outfittery, has successfully closed a €17 million funding round. This capital injection is designed to accelerate growth, consolidate logistics infrastructure, and strengthen the company's artificial intelligence capabilities. Following a year of positive EBITDA in 2025, the group is now ready to refine its online personal shopping services across twelve European markets.

Strategic Funding and Public Support

The financing was led by the Spanish Society for Technological Transformation (SETT), which contributed €7.25 million through the Next Tech facility. Other key participants in the round included Ekarpen Private Equity, Acurio Ventures, Perwyn, Bonsai Partners, and 10x Group. This collaborative effort between public and private sectors highlights the strategic importance of the group within the European digital and technology ecosystem. A primary focus of the investment will be the advancement of AI-based personalization and demand forecasting. By optimizing styling algorithms and supply chain processes, the group aims to enhance the customer experience while improving operational profitability. The company currently utilizes massive volumes of data to train its models, ensuring high accuracy in fashion recommendations for its expanding international user base.

Logistics Expansion and Job Creation

Logistics expansion remains a key part of the group's development, recently marked by the inauguration of a 15,000 square meter operational center in Miranda de Ebro. This facility raises the total logistics space to nearly 25,000 square meters, supporting distribution across the continent. The project is expected to create 455 direct jobs, primarily in high-qualification roles, alongside over 1,200 indirect positions in the surrounding regions. CEO and founder Oier Urrutia emphasized that this achievement marks a new chapter for the consolidated entity. He noted that the technological and logistical integration of the two brands onto a single platform allows for much higher efficiency. With France and Germany serving as its primary markets, the group continues to strengthen its European leadership in the personal shopping sector.