LG lugar de gente acquires Moavi to boost AI-driven workforce management in Brazil

LG lugar de gente officially announced the acquisition of Moavi on January 8, 2026, marking its seventh strategic move in the mergers and acquisitions market. Moavi specializes in Workforce Management and uses artificial intelligence to optimize work schedules and demand forecasting. This integration aims to consolidate LG as a primary one-stop-shop for HR solutions across Brazil. The technology provided by Moavi addresses a common struggle for companies in labor intensive industries: the gap between operational demand and staff allocation. By using proprietary algorithms and mathematical models, the platform predicts future needs and suggests optimized shifts. This automation helps businesses reduce idle costs while improving customer service and employee satisfaction.

Integrating Intelligence and Execution

Following the deal, LG intends to merge Moavi’s scheduling tools directly with its existing payroll and time tracking modules. This creates a seamless loop where planning leads to execution and ends with accurate financial processing. Managers will now be able to see the cost impact of a schedule before it even goes live. The expansion plan extends beyond the retail sector where Moavi first gained traction with clients like Carrefour and O Boticário. LG is targeting high complexity verticals such as healthcare, logistics, and industrial services. These areas require precise shift rotations that align with strict Brazilian labor laws and operational goals.

Strategic Growth and Market Expansion

This acquisition is a key component of the company’s objective to exceed R$ 500 million in revenue by the end of 2026. By cross-selling Moavi’s tools to its base of over 2,200 corporate clients, LG expects to capture a larger portion of the R$ 4.6 billion workforce management market. The startup reported an 80 percent growth rate over the last year with near zero churn, making it a stable addition to the portfolio.