JAAQ Raises $17 Million to Scale Clinically Governed Mental Health and AI Video Platform

London-based digital health firm JAAQ has secured $17 million in Series A funding to accelerate the global expansion of its clinically governed mental health platform. The investment round was led by Meridian Health Ventures with support from Fuel Ventures, Guinness Ventures, and Bolt Angels. This capital infusion will primarily support the company’s entry into the United States market and the enhancement of its AI-native clinical infrastructure.

As part of the growth strategy, serial entrepreneur Alex Packham has been appointed as CEO. Packham, who previously sold ContentCal to Adobe, aims to address the structural gap between infinite mental health demand and finite therapist capacity. The company intends to use technology to provide safe, structured support to millions of individuals who may never access traditional clinical care.

JAAQ differentiates itself through a bespoke library of more than 10,000 clinically reviewed videos. These resources are designed to be embedded directly into the digital environments of insurers, employers, and healthcare organizations. Instead of requiring users to download a separate application, the platform integrates seamlessly into the portals and tools employees and patients already use daily.

The technology utilizes an AI-native approach to deliver personalized health journeys. Chief Product and Technology Officer Saurabh Johri, PhD, is overseeing the development of a connective layer that can process up to 60,000 requests per hour. This infrastructure allows organizations to harness high-fidelity content that influences behavioral change and clinical outcomes at scale without sacrificing safety or human understanding.

Early deployments have already demonstrated significant commercial and clinical impact. A partnership with a major UK bank resulted in a 6.9% reduction in mental health-related absences, while another insurer reported substantial operational savings through call deflection. The platform currently covers over 1.5 million eligible lives through partnerships with organizations such as Bupa and NatWest.

Founder Danny Gray, who established JAAQ in 2021 after his own experiences with Body Dysmorphic Disorder, continues to drive the mission of impacting one billion lives. By shifting the focus from reactive care to proactive education, JAAQ positions itself as the foundational layer for mental health engagement. The company is now launching US pilots to replicate its UK success on a global stage. More information can be found on their official press release.