Andreessen Horowitz Leads 28 Million Dollar Investment in Hilbert to Automate Consumer Growth Data

Hilbert, an AI-native growth infrastructure platform, has closed a $28 million Series A funding round led by Andreessen Horowitz. The capital will accelerate the development of its autonomous Growth Brain designed to manage full-funnel signals for consumer brands. This funding reflects the growing demand for automated systems that can navigate the technical complexities of modern marketing. Founded by former operators from high-growth companies like Getir and Uber, Hilbert aims to solve the technical plumbing issues that frequently bottleneck marketing teams. The platform automates the structuring, labeling, and mapping of complex data schemas that usually take months to resolve manually. By focusing on the foundational layer, Hilbert ensures that subsequent experiments and campaigns are based on accurate information.

The core technology utilizes autonomous agents that do not just provide insights but execute the underlying data engineering. By creating a reliable foundation of event taxonomies and attribution tables, the system allows brands to deploy growth strategies in weeks rather than months. This Software 3.0 approach allows the machine to learn a company's unique data logic recursively.

On the data side, Hilbert operates with a privacy-first approach using encrypted ingestion. It builds 360-degree behavioral profiles without requiring personal identifiers, ensuring compliance while maintaining granular visibility into acquisition and retention. This allows the growth engine to function effectively without compromising user security or falling behind on evolving privacy regulations.

Current customers include global retailers like FreshDirect and the coffee chain Blank Street. These partners use the platform to replace static loyalty metrics with live predictive intelligence, allowing them to react to consumer behavior in real-time. The ability to process decades of behavioral datasets in a fraction of the usual time has become a key competitive advantage for these early adopters.

Partners Bryan Kim, James da Costa, and Andrew Chen at a16z joined the round, noting that Hilbert encodes visceral growth knowledge into its product. The company is now actively hiring to scale its operations and further integrate its AI agents into the modern B2C stack. As the company grows, it intends to move from data structuring into broader operational execution.