Higgsfield Hits $1.3B Valuation with $130M Series A for Generative Video Infrastructure

San Francisco-based Higgsfield has raised an $80 million Series A extension, bringing its total Series A funding to more than $130 million. Led by investors including Accel, AI Capital Partners, and Menlo Ventures, the round values the company at over $1.3 billion. This milestone follows the platform reaching a $200 million annual run rate in under nine months, a growth trajectory that surpasses benchmarks set by industry giants such as OpenAI and Zoom. The company has successfully positioned itself as a production infrastructure for social media marketers rather than a simple creative tool. With over 15 million users worldwide, Higgsfield currently powers 4.5 million video generations every day. Approximately 80 percent of its social media marketing users are already utilizing the platform for commercial work, indicating a shift from casual experimentation to professional adoption according to the official announcement.

Higgsfield integrates its own proprietary generative models with leading third-party technologies like OpenAI’s Sora and Google’s Nano Banana. This model-agnostic approach allows brands to use specific tools for different creative tasks within a single, unified workflow. Features such as URL-to-Ad automation enable teams to transform product pages into high-fidelity video variants in a matter of minutes.

CEO Alex Mashrabov stated that the new capital will support enterprise expansion and continued research into AI models for commercial advertising. The funding will also help the company grow its API capabilities for customers building high-throughput marketing content systems. By automating the end-to-end creative pipeline, Higgsfield aims to let creators produce professional video with the same speed and iteration found in software development.

The platform is designed for real-world production environments, offering precise cinematic control over camera motion and style consistency. Board member Jeff Herbst, formerly of NVIDIA, noted that the company’s growth signals a broader industry move from pilot programs to daily production use. As the generative video market matures, Higgsfield focuses on providing the scale and reliability required for global marketing teams.