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Brett Adcock Unveils Hark to Build the World’s Most Advanced Personal Intelligence

Tech billionaire Brett Adcock has launched Hark, a vertically integrated AI laboratory aiming to replace traditional smartphones with proactive, agentic hardware.

Tech billionaire Brett Adcock has launched Hark, a vertically integrated AI laboratory aiming to replace traditional smartphones with proactive, agentic hardware.

NewDecoded

Published Mar 25, 2026

Mar 25, 2026

4 min read

Image by Hark

A New Era of Personal Computing

Serial entrepreneur Brett Adcock has emerged from stealth to announce Hark, a new artificial intelligence venture backed by a 100 million dollar personal investment. The company aims to redefine human-computer interaction by developing what it calls the world’s most advanced personal intelligence. Unlike existing software-only platforms, Hark is building a complete ecosystem that integrates custom foundation models with bespoke native hardware.

Elite Talent and Design Pedigree

The startup has already assembled a powerhouse team of over 45 engineers and designers from industry leaders like Apple, Tesla, and Google. A key figure in this lineup is Abidur Chowdhury, the former Apple industrial designer who led the team behind the iPhone Air. This concentration of talent signals a shift toward high-end, purpose-built devices designed specifically for the AI era.

Proactive Agentic Systems

Hark’s technological vision centers on agentic systems that can reason and complete tasks autonomously. These multimodal models are designed to listen, see, and interact with the physical world in a natural way. By moving beyond simple chat interfaces, the company hopes to offload mental workloads through proactive assistance and highly personalized memory.

Vertical Integration Strategy

The company is adopting a vertically integrated strategy reminiscent of the classic Apple development model. By training its own AI models to run on proprietary edge hardware, Hark intends to offer superior privacy and lower latency. This approach avoids the limitations of current mobile operating systems that were not built with native intelligence in mind.

Infrastructure and Robotics

Strategic partnerships are already in motion to support this ambitious scale. Hark has secured a deal with Nvidia to bring thousands of GPUs online for model training starting in April 2026. The company is also utilizing robotics from Figure AI to help its models understand and interact with physical environments more effectively.

Roadmap to Beta

Currently, Hark has entered its beta testing phase and is inviting early adopters to apply for access via their website. The first suite of software experiences and AI models is scheduled for a public release in the summer of 2026. Following the software debut, the company plans to roll out its first line of native consumer hardware devices.

Decoded Take

Decoded Take

Decoded Take

Hark represents a significant gamble on the post-smartphone era, positioning itself as a direct competitor to the secretive AI hardware projects led by Jony Ive and OpenAI. By self-funding 100 million dollars, Adcock bypasses the immediate pressure of venture capital, allowing the team to focus on long-term vertical integration rather than quick software iterations. This move suggests that the future of AI may not live in an app, but in dedicated silicon and sensors that treat the world as their interface. If successful, Hark could transform artificial intelligence from a reactive tool into an ambient, persistent partner that fundamentally alters daily productivity.

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