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Apr 22, 2026
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NewDecoded
3 min read

Image by Giggles
Giggles, a social media app blending a TikTok-style feed with prediction market mechanics, announced a $1,234,567 pre-seed round led by 1kx Capital. Founders Justin Jin and Edwin Wang, both 19-year-old college dropouts, aim to financialize internet culture by allowing users to bet on content virality. The platform transforms the act of doomscrolling into a financial discovery process.
The funding round saw significant participation from institutional investors including Virtuals Protocol, Social Graph Ventures, and Noar Ventures. High-profile angel investors from OpenAI and Bain Capital also joined the cap table to support the vision of tradable social content. This capital injection follows a successful beta period that saw the app reach the top 40 on North American App Store charts.
Known as a meme prediction market, Giggles lets users spend in-app aura points to back videos they believe will go viral. The company plans to transition these points into real cryptocurrency, creating a direct link between digital engagement and retail finance. This model aims to capture the emerging social behavior found in the meme coin sector.
Founders Jin and Wang met as young teenagers on a Minecraft server, where they managed complex in-game economies. Their early success in digital markets and content creation led them to build Giggles, which has already facilitated trading across 10,000 videos. The duo previously built successful ventures in media and food delivery before dropping out of Babson College.
With over 400,000 users currently on the waitlist, the app is preparing for a full public launch in the United States. The team, which includes former Google engineers, is focused on scaling technical infrastructure to handle real-money transactions for the first time. This launch marks a major step toward a decentralized, community-governed social ecosystem.
The startup originally gained attention for using vibe coding, an AI-assisted development method, to ship its initial product rapidly. While AI helped launch the beta to 150,000 users, the founders are now prioritizing coding discipline for long-term scalability. They believe the current geopolitical and technical landscape is perfectly aligned for this new consumer opportunity.
The rise of Giggles signals a pivotal shift in the attention economy where social engagement is no longer just about likes, but about speculative assets. By merging short-form video with the mechanics of meme coins and prediction markets like Polymarket, the startup is positioning itself at the center of a new consumer category. This financialization of everything targets a generation that views digital content through the lens of investment and ownership. If successful, Giggles could force legacy social media giants to reconsider how they reward user discovery and platform growth.
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