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Google Launches Tools to Import AI Memories and Chat Histories Into Gemini

Google is making it easier for users to switch AI assistants by allowing them to migrate their personal preferences and past conversations from rival platforms.

Google is making it easier for users to switch AI assistants by allowing them to migrate their personal preferences and past conversations from rival platforms.

NewDecoded

Published Mar 28, 2026

Mar 28, 2026

3 min read

Image by Google

Google has introduced a new suite of migration tools that allow users to transfer their AI memories and full chat histories from competing platforms directly into Gemini. This update aims to eliminate the friction usually associated with switching AI assistants, ensuring that users do not have to start from scratch. The features are currently rolling out to consumer accounts globally, excluding some specific regions.

The first new feature focuses on Memory, which is a repository of personal facts and preferences. Users are provided with a specific prompt to give to their current AI assistant, which then generates a detailed summary of stored personal context. This summary is then pasted into Gemini, allowing the assistant to instantly learn details like family names, interests, and professional backgrounds.

Gemini now supports the bulk import of entire conversation logs through ZIP file uploads as well. Users can bring their exported data from other providers to a dedicated portal at gemini.google/import. These imported chats remain searchable and can be continued within the Gemini interface, marked with specific icons to show their origin.

These switching tools are a core part of Google’s broader Personal Intelligence initiative launched earlier this month. By combining imported data with existing information from Gmail and Photos, Gemini creates a hyper-personalized experience. Google notes that this process is strictly opt-in and gives users granular control over which datasets are connected.

To align with these functional changes, Google is rebranding its Past chats section to Memory over the next few weeks. This shift reflects a move away from static logs toward a more dynamic, contextual understanding of the user. While available for most, these tools are currently restricted for Workspace Business accounts and users in the EEA or UK.

Technically, the system is designed to be robust, allowing for the upload of up to five ZIP files per day with a 5GB limit per file. This capacity ensures that even power users with years of AI interactions can successfully migrate their digital context. Google’s approach effectively targets the barrier that often keeps users locked into their initial AI platform.


Decoded Take

Decoded Take

Decoded Take

Google is essentially weaponizing data portability to break the dominance of first-mover AI platforms like OpenAI. By providing a streamlined path for personal preferences, they are neutralizing the primary reason users stay with established models: the time investment of training them. This strategy reflects a broader industry shift where the value of an AI is no longer just the underlying model, but the depth of its integration with a user's historical data and existing digital ecosystem.

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