Firmable Raises $14 Million to Take Proprietary AI Sales Platform Global

Series A Funding Drives US Expansion

Firmable, the leading AI sales platform in the Asia-Pacific region, has secured $14 million in Series A funding to accelerate its global growth. The round was led by Airtree Ventures and included participation from existing investors. This capital injection will primarily support the strategic entry into the United States market and the continued development of autonomous AI agent capabilities. The Melbourne-based startup was co-founded by Leigh Jasper, Paul Perrett, and Karthik Venkatasubramanian, the team previously responsible for scaling Aconex before its $1.6 billion acquisition by Oracle. Their experience is now being applied to solve the productivity crisis facing modern sales teams. Currently, over 1,000 customers including Canon and Monday.com utilize the platform to streamline operations across Australia and New Zealand.

A Three-Layered AI Approach

Firmable operates on a proprietary data foundation rather than relying on stale, licensed datasets common in the industry. The platform uses AI-driven web aggregation and Large Language Model extraction to assemble accurate account data. This foundation allows sales teams to bypass the data silos that often hinder productivity and lead to inaccurate prospecting. The second layer of the service tracks precision buying signals, such as leadership changes, hiring surges, and funding rounds. These triggers provide sales representatives with the context needed to understand when a prospect is most likely to purchase. By identifying intent in real-time, the platform helps teams focus their efforts on the most promising opportunities.

The Future of Autonomous Sales

The final layer of the strategy involves the deployment of AI agents that execute actions autonomously. These agents can enrich CRM records, prioritize accounts, and draft outreach sequences without human intervention. Co-CEO Leigh Jasper emphasized that owning the data layer makes these agents useful rather than just fast at being wrong. As the company expands into the United States, it aims to fill a coverage gap where traditional tools often provide thin or incorrect international data. By leveraging a battle-tested growth playbook, Firmable plans to prove its model globally. Investors believe that the combination of a proprietary dataset and automated execution provides a significant competitive advantage in an increasingly crowded AI market. For more information, visit firmable.com.