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Feb 19, 2026
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fal Secures $140M Series D Led by Sequoia and NVIDIA
NewDecoded
3 min read
Image of fal’s documentation
Rapid Growth Fuels Expansion
fal has raised a $140M Series D, welcoming new investors Sequoia, Kleiner Perkins and NVIDIA, alongside continued support from existing partners. This is fal’s third fundraise in 2025, following Series B and Series C rounds, demonstrating the explosive demand for generative media infrastructure. The company now serves over 2 million developers globally, powering billions of generative assets monthly across image, video, audio, and 3D formats.
Building the Future of Generative Media
The new capital will enable fal to scale its platform globally and deliver the next wave of capabilities for developers and enterprises building generative media applications. The team has grown to 70 talented people, and the company is actively hiring across engineering, product, design, go-to-market, and operations functions to meet accelerating demand.
Supporting the Ecosystem
Beyond platform expansion, fal is announcing the fal Generative Media Fund, created to support the next generation of companies building in the space. This initiative reflects the company’s commitment to fostering the broader generative media ecosystem, creating network effects that benefit developers, startups, and enterprises building on the platform.
Investment Validation
"fal’s momentum has been undeniable. Developers and enterprises kept telling us they were the platform to use for creating media with AI," said Sonya Huang, Partner at Sequoia. The participation of top-tier venture firms alongside NVIDIA’s venture arm underscores the strategic importance of inference infrastructure in the generative AI stack. Major companies including Adobe, Shopify, Canva, and Quora already rely on fal’s platform to power AI-driven features in their products.
fal's third raise in 2025 signals a broader shift in the AI landscape: infrastructure is becoming the battleground. While much attention focused on frontier models and consumer chatbots, the real value capture is happening in the middleware layer where companies like fal solve the brutal economics of running AI at scale.
The backing from Sequoia, Kleiner Perkins, and notably NVIDIA positions fal at the intersection of traditional venture capital and strategic infrastructure. This isn't just validation of a single company but recognition that generative media infrastructure has matured into a critical category.
As video generation emerges as the next frontier (representing 65% of internet traffic), the companies that can deliver sub-second inference at global scale while maintaining 99.99% uptime become essential partners. fal's aggressive hiring and ecosystem fund suggest they're not just scaling a platform but positioning to define an entire category.
