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Nov 13, 2025
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Applied Intuition and Stellantis Partner on Intelligent In-Vehicle Experience Platform
NewDecoded
3 min read
Image from Applied Intuition
Applied Intuition and Stellantis announced a multi-year partnership on October 21, 2025, to transform in-vehicle infotainment across Stellantis's global portfolio of 14 brands. The collaboration deploys Applied Intuition's Cabin Intelligence software platform to deliver smartphone-like cabin experiences with deep operating system integration, personalized features, and seamless over-the-air updates. The announcement addresses widespread frustration with traditional infotainment systems. A 2025 McKinsey survey found that 38% of German car owners would consider switching brands for superior digital experiences. Unlike legacy black-box solutions, Cabin Intelligence offers a white-box architecture that enables Stellantis to customize screen layouts, interfaces, entertainment features, and language localization cost-efficiently across its brand portfolio.
White-Box Platform Architecture
Cabin Intelligence represents a departure from traditional cabin systems by providing full-stack transparency and SDK integrations. The platform supports vehicle-aware navigation that routes electric vehicles through charging stations and avoids impractical maneuvers for commercial vehicles. It integrates end-to-end with ADAS and autonomy systems, supporting applications from hands-free driving to fleet automation across passenger cars, trucks, defense platforms, and mining equipment. "Every cabin experience for our 14 brands has to be different and also better than what your phone offers," said Ned Curic, Chief Technology Officer of Stellantis. Applied Intuition CEO Qasar Younis emphasized that the partnership enables designers across Stellantis's global brands to customize digital experiences while "pushing the boundaries of what a modern digital experience can and should be."
Cross-Industry Applications
The platform extends beyond automotive into mining, construction, agriculture, and defense sectors. In mining operations, Cabin Intelligence optimizes route assignments based on operator experience. Construction applications provide coaching tips tailored to knowledge levels. Agricultural implementations enable tractor operators to oversee drone operations for crop data collection. Defense applications reduce cognitive load for warfighters to accelerate decision-making capabilities. Applied Intuition, valued at $15 billion following its Series F funding, serves eighteen of the top 20 global automakers. The collaboration comes as Stellantis pursues aggressive software transformation following its terminated partnership with Amazon on the SmartCockpit project earlier in 2025. The automaker recently announced collaborations with NVIDIA and Uber for robotaxi development and with dSPACE for cloud-based vehicle development platforms.
This partnership signals a critical pivot in how traditional automakers approach software development. While competitors like GM have abandoned Apple CarPlay and Android Auto in favor of Android Automotive to capture user data, and others struggle with the complexity of software-defined vehicles, Applied Intuition offers Stellantis a middle path.
The white-box approach allows Stellantis to maintain control and brand differentiation across 14 marques without shouldering full development burden, a strategy that contrasts sharply with Volkswagen's troubled attempt at complete in-house development through CARIAD. Coming just months after Stellantis wound down its Amazon SmartCockpit collaboration due to implementation challenges, the Applied Intuition partnership represents both a course correction and validation that cross-industry software expertise matters more than brand name in automotive transformation.
As the automotive intelligent cockpit platform market crosses $8 billion and legacy automakers race against EV disruptors like Tesla on software velocity, partnerships with specialized providers like Applied Intuition may prove more pragmatic than the costly independence strategies pursued by others.
