Amplitude Launches Automated Insights, AI That Thinks Like an Analyst

What It Does

Amplitude announced Automated Insights, a new capability that transforms how product teams investigate data anomalies by automating the systematic processes expert analysts use. Unlike traditional AI analytics tools that only report what happened, this platform explains why changes occur and recommends specific actions. The system executes chained tool calls to search through charts, experiments, campaigns, and product releases, then synthesizes findings into clear, data-backed explanations.

The Problem It Solves

Product managers and analysts typically spend days investigating metric changes, checking segments, comparing cohorts, and reviewing releases to understand root causes. Human analysis is also limited by cognitive bias, as investigators naturally examine explanations that come to mind first while potentially overlooking critical factors. Amplitude experienced this firsthand when a conversion rate drop took hours to diagnose, ultimately revealing an unqualified traffic surge from a South American marketing campaign that had already exhausted its budget.

How It Works

The platform replicates expert investigation workflows by systematically analyzing data across multiple dimensions simultaneously. It examines funnels, cohorts, behavioral shifts, and correlates them with product updates, campaign activity, and audience segments. Rather than forcing a single conclusion, Automated Insights presents multiple plausible explanations, allowing teams to weigh hypotheses collaboratively. The system cites all sources, including existing content and newly created materials, enabling users to verify the AI's logic or pursue alternative research directions.

Integration and Access

Amplitude also integrated its Model Context Protocol connector into OpenAI's ChatGPT, allowing users to query product, conversion, retention, and churn data using natural language. This integration democratizes access to sophisticated analysis, letting teams ask conversational questions and receive context-aware answers backed by production-grade analytics. The combination positions Amplitude to create what Software Engineer Janaki Vivrekar calls "a new generation of analysts," comparing the impact to how Cursor transformed software coding.

Speed and Impact

By reducing investigation time from days to minutes, the platform eliminates the lag between signal and insight that often causes organizations to miss optimization windows. Teams can now implement data-driven decisions while they remain temporally relevant, rather than discovering root causes after budgets are exhausted or opportunities have passed. The automated approach also scales beyond human capacity, analyzing unlimited metrics and dashboards without the bottleneck of analyst availability.