Aizy Secures 2 Million Euro to Bring AI Marketing Tools to Small Businesses

Investment Drives Scale-Up Growth

Aizy has successfully raised 2 million euro in a new funding round to further its mission of bringing enterprise-grade advertising tools to small and medium-sized enterprises. This investment follows a previous 1.5 million euro round, valuing the Breda-based company at 22 million euro within just one year of its launch. The capital will be used to scale the internal team and enhance the automation capabilities of its specialized marketing platform. Founded by Stefan Nuijten and supported by investor Michiel Mol, the company replaces the traditional agency model with a subscription-based software approach. The business focuses on removing the high management fees typically charged by manual agencies, making professional advertising accessible to smaller budgets. By combining automated execution with human strategic oversight, they offer a hybrid solution for digital performance marketing.

Automation and Smart Technology

The core of the technology lies in its cross-platform automation that connects directly to Google Ads, Meta, and Criteo. Their AI handles labor-intensive tasks such as bidding, budget allocation, and the generation of creative ad variations. This allows for real-time optimizations that would be impossible to manage manually for smaller clients with limited staffing. One of the standout features of the platform is the use of smart triggers, such as weather-based automation. For instance, hospitality clients can automatically launch specific campaigns when the temperature hits a specific threshold. This ensures that ad spend is only deployed when environmental conditions are optimal for driving foot traffic and sales.

Proven Results for SMEs

Early results from clients show significant improvements in lead generation and return on investment. Some users have reported growth in website inquiries of over 300 percent without increasing their original marketing budgets. The platform currently manages over 150 clients across various sectors including retail, finance, and hospitality who seek higher transparency in their ad spend. To support this rapid growth, the company is launching an aggressive recruitment drive for roles including social media specialists and sales managers. The team aims to continue disrupting the "billable hours" model by focusing on tangible financial results for its partners. Founders believe that high-end marketing results should no longer be reserved exclusively for large corporations with massive budgets.