Jordan’s official news agency said the government’s digital spokesperson, Farah, is now live on Instagram as of September 4, 2026. Petra described Farah as a virtual character built with artificial intelligence, launched as a new channel for talking to the public and answering questions about issues of public interest.

The post said Farah is meant to speak in a simple, direct style and to sit beside existing government communication tools, not replace them. The agency framed the account as part of a wider effort to meet people where they already get official news, on social platforms, and to give ministries a presence that can keep up with how that news is consumed.

Petra called the launch a first step in using AI inside institutional work and public communication. It did not name the model vendor, the review process for answers, or how corrections will be issued if Farah is wrong.

Decoded Take

A government chatbot with a first name is an editorial product, not a model release. The interesting part is the channel. Amman is putting an AI face on Instagram, where the audience already argues with ministries in comments, and calling that official speech. That can speed routine explainers. It can also freeze a bad answer in a screenshot. Watch whether Farah cites a decision, a gazette, or a minister by name; whether the account labels every reply as generated; and whether the first contested policy (subsidies, school calendars, a draft law) produces a correction log or a deleted thread. An unnamed stack behind a named persona is the risk, not the novelty of a digital presenter.