News
Nov 18, 2025
News
Enterprise
Artificial Intelligence
Europe
NewDecoded
5 min read
Google officially opened its new data center in Winschoten, Groningen on November 18, 2025, marking a significant expansion of the company's European cloud infrastructure. The facility, built on a 44-hectare site with an investment between €600 million and €1.1 billion, will support Google's AI-powered services including Cloud, Workspace, Search, and Maps. The opening strengthens the Google Cloud region in the Netherlands, which forms part of the company's global network of 42 regions delivering high-performance, low-latency services to businesses building AI solutions.
The Winschoten facility showcases Google's commitment to energy efficiency, featuring rooftop solar panels and advanced air-cooling technology that limits water usage to domestic levels. The data center is equipped with off-site heat recovery systems, making waste heat available for future district heating networks to warm local homes, schools, and businesses. Google has supported more than 1 gigawatt of clean energy generation capacity in the Netherlands and signed a groundbreaking power purchase agreement with Shell that extends the lifespan of an offshore wind farm for the first time through a corporate PPA.
Google's data center investments in the Netherlands have generated an estimated €1.96 billion in annual GDP contributions from 2022 to 2024, while supporting an average of 12,600 jobs per year. Research commissioned by Google found that generative AI adoption could boost the Netherlands' GDP by €80-85 billion over ten years, representing approximately 9% growth. The company has invested more than €3.7 billion total in Dutch digital infrastructure, working with nearly 160 local suppliers including 77 from Groningen province.
The Winschoten data center and Google's broader Netherlands operations currently employ approximately 700 people in roles ranging from computer technicians and engineers to security and facilities management. "Digital infrastructure is the backbone of the digital economy, needed to fulfill the country's AI ambitions," said Marco Ynema, Google's data center lead in the Netherlands. The facility creates dozens of structured jobs across technology, administrative, and support functions.
Google announced a partnership with the municipality of Oldambt, WerkPro, Afeer, and Cosis to develop a Circular Centre adjacent to the data center. The 196-square-meter facility will employ approximately 10 full-time workers and process 10 to 12 tons of material annually through repair services and electrical goods dismantling. The center will also guide 12 students annually in practical, circular economy-focused learning, promoting both social inclusion and sustainable business practices.
Since 2018, Google has contributed over €2.5 million to communities surrounding its Dutch facilities, supporting more than 80 initiatives focused on education and digital skills development. Alderman Erich Wünker, representing the municipality of Oldambt, praised the collaboration, stating that Google demonstrates clear commitment to the local economy and regional employment. Construction on the site began in December 2023, with the company maintaining strong ties to local suppliers and community organizations throughout the development process.
The Winschoten opening reflects a broader pattern of hyperscale cloud providers racing to expand European data center capacity amid explosive AI demand. While competitors like Microsoft and Amazon have similarly announced European infrastructure investments, Google's integrated approach combining renewable energy commitments, heat recovery systems, and community partnerships sets a new benchmark for sustainable data center development.
The timing is particularly strategic as European businesses increasingly demand localized AI infrastructure to meet data sovereignty requirements and reduce latency for real-time applications. The €80-85 billion potential GDP boost from AI adoption in the Netherlands alone underscores why tech giants view European infrastructure investment not just as operational necessity but as positioning for the next decade of cloud computing growth, where proximity to customers and energy efficiency will determine competitive advantage in an increasingly regulated market.